Styling the New Aerloom Coastal Collection

In case you missed it, our new Aerloom carrier is a stretchy yet supportive baby carrier made to fit parents and their lives. With its FormaKnit fabric, streamlined design, and adjustable shoulder straps, it is designed to conform to parent and baby like a second skin, keeping baby close without extra bulk.

And what is FormaKnit? FormaKnit is a lightweight yet durable, machine-knit fabric, engineered to achieve the desired stretch, support, and breathability in all the right areas without extra bulk. The fabric is made by knitting strands of yarn seamlessly into unique patterns that help achieve more stretch, more strength, and more breathability. It is produced with post-consumer, recycled polyester yarns (certified by Global Recycled Standard). It’s made in small quantities to avoid excess inventory and each carrier arrives

World Breast/Chestfeeding Week 2021

We caught up with Dr Kiran Rahim (@themunchingmedic) to get her insight into breast/chestfeeding in the UK today for World Breastfeeding Week. Here's what she had to say...

As a Paediatrician, I fully support every parent’s right to feed her baby however she wishes. The choice between breast/chestfeeding and formula feeding can be daunting, especially if you are a first-time parents. Sadly having spent many many hours on the postnatal unit, talking to parents and their partners I know all too well the shame, guilt and embarrassment women feel surrounding decisions on how they feed their babies. Feelings that are furthered by the little support they may receive from services as well as the opinion of others. Opinions that range from ‘Breast is best’

Fabric Fit To Your Life

Every baby is different – so are the people carrying them – and they all have individual preferences and requirements when it comes to carrying or being carried. As well as the features and carry positions that make our carriers different, they all have different fabrics, specially designed to suit YOU.

So whether you're looking for a snuggly newborn carrier that's soft and cosy or the most breathable carrier that does it all we've got something that will fit to your life. Read on to find out more about the fabrics that make our carriers special...

Aerloom

Aerloom’s innovation is in how it’s made. Each carrier is artfully crafted from premium Formaknit Fabric, a lightweight yet durable, machine-knit fabric, made by knitting strands of yarn seamlessly into unique patterns. Formaknit is made with 87% post-consumer recycled polyester, the equivalent of about 26 water bottles (with cap) per carrier! Every Aerloom is knitted

Our Most Commonly Asked Questions, Answered!

There are some questions that we get asked regularly so we've put together a handy overview of all our most asked questions! They are:

• Which baby carrier is right for me?
• When is my baby ready to face outwards?
• What are the sliders/buttons for on the front of my carrier?
• My carrier is uncomfortable to wear - help!
• How do I make sure my baby is seated in the hip-healthy 'M' position?
• Can I use my Omni Breeze, Aerloom or Cool Air Mesh fabric carrier in cooler weather?
• How do I dress baby for summer babywearing?
•  How do I dress baby for winter babywearing?
•  Can I use my carrier when pregnant?
• Can I babywear after a c-section?
• Can I breastfeed in my carrier?
• I can't reach the back strap to do it up by myself - help!
• How do I correctly use the neck support?
• Me and my partner are different

How to deal with your fears about birth – and why it's so essential that you do

We have a brilliant guest blog for you today from birth coach Rachel Quickenden. Rachel is a mum of two little boys and lives in Kent. She is a birth coach, teaching hypnobirthing and antenatal courses and supporting expectant couples all the way up to birth. She discovered hypnobirthing after the birth of her first son - and it blew her mind!

She started learning about it after there were a few aspects of her own birth experience that didn't sit right with her, and she was also impacted by all the negative birth stories that she heard at baby groups.  

She passionately believes that with the right preparation, any birth - however it looks - can be

Omni 360 Cool Air Mesh vs Omni Breeze

What's The Difference?

As you can't have missed, we recently launched our  Omni Breeze carrier joining the Omni 360 cotton and Cool Air Mesh in our Omni range. Since then, there's been one question on everyone's lips ... how is it different to its predecessor, the Omni 360? Sure, they have some (very important!) similarities but what exactly makes Omni Breeze so special?

Read on to find out more...

MAXIMUM Airflow

Omni Breeze is made with Lightweight SoftFlex™ Mesh that covers almost all of the carrier. Its soft-feel technology

Top Five Reasons to Attend an Online Baby Show

The Baby Show Live @ Home running from the 18th - 20th June offers up a world of baby shopping heaven, amazing show deals, competitions, 1-2-1 video/telephone exhibitor consultations, informative buying guides, product demos and top product picks for those must-haves PLUS topical and supportive on-demand videos. And if that wasn't enough to convince you to sign up for your FREE ticket right now, read on for our top five reasons to find out exactly why you should...

1. Learn

Becoming a parent for the first time (or second, or third...) can be a steep learning curve - equal parts exciting and daunting!

Luckily, baby show events allow for experts to come together and help you navigate your new world of parenting. From the comfort of your own home you have access to a huge number of health professionals, leading industry experts, nursery

Top 5 Tips for Summer Sleep

For some parents a good night's sleep is as mythical as unicorns, and in the summer months, with more light and warmer temperatures it can be even harder to achieve a full night's rest. But we're here to help with our Top 5 Tips for Summer Sleep! We can't promise they'll have you all sleeping through the night but they will help optimise your baby's sleep environment to give you all the best chance for some shut-eye this summer. And remember, no matter where you are or whatever the weather, the safest way for baby to sleep is to be placed on their back on a firm flat surface with no loose covers or items around them.

1. Blackout Blinds

Longer days might be lovely in lots of ways, but they can play havoc with little ones' sleep! If you're at home, temporary blackout blinds (we like ones with suction cups for ease of use) can be used to keep baby's room dark, hopefully letting them know it's still time for