Yippee! Finally, it’s ours: the iF Design Award
Miele, BMW, Apple, Ergobaby … being mentioned in the same breath with such great names leaves us speechless for a moment – but just for a bit. Then in the next moment – joyful cheering! Yippee! Finally, it’s ours: the iF Design Award for our wonderful Metro Compact City Stroller! The award ceremony of the internationally acknowledged and renowned design award was last week, but our marketing stars, Sabine and Robin, still radiate with happiness reminiscing the event held at BMW World Munich.
The event was just impressive. The atmosphere of the location had already cast a spell on both our nominees. Nearly 2,000 guests – many of them from Asia – had come to this special night, all dressed up to the nines. After a welcome drink, we went to the award ceremony. In the following 2 hours, all winners were awarded in the following seven categories: Product, Packaging, Communications, Interior Design, Professional Concept, Service Design / UX and Architecture. Our Metro, with its outstanding design concept, managed to convince the 67-members of the international jury in the “Product” category.
Unbelievable! We still pinch ourselves that we have been mentioned with renowned companies as Braun and others. They have been among the winners many times for more than 65 years. But we’ll get there eventually, just keep an eye out…
And the celebrations our two proud award winners, Sabine and Robin, had at the after-party… especially as the evening progressed – was beyond description. But after all, such a prize needs to be duly celebrated. With this in mind, cheers to our Metro!
