London’s specialist baby carrier Boutique opens in South West London this week

This Thursday London’s specialist baby carrier store, the Wear My Baby Boutique, opens in south west London offering a fantastic new service for families.


As well as shopping, you’ll be able to get expert advice on how to safely wear your baby  – and do so in style, with Ergobaby and over 20 other brands available. There is even the opportunity to hire slings, so you can try out an Ergobaby carrier before you buy.



Hannah Wallace, Owner of Wear My Baby, one of the UK’s leading babywearing consultancies and online stores and mother of two from Tooting explains the appeal of her service and the benefits of babywearing.

“Baby carriers are not just practical, babywearing is an amazing parenting tool; carrying your baby close to you is also fantastic for their development.  But the choice can be overwhelming and parents find it difficult to know which one to go for. This is where I come in. Our new pop-up Boutique offers a real one-stop service. As well as having a huge variety of slings, my team and I provide expert fitting and safety advice,” says Hannah, “Whether you want a supportive carrier like an Ergobaby or a pretty sling to wear to a wedding.”


The Boutique offers three baby carrying workshops every Thursday, so parents can get expert advice on safe and comfortable baby carrying. And if you can’t make to a workshop you can book in for a one-to-one consultation with one of the Wear My Baby team, in store or even in the comfort of your own home.


According to Hannah, “From a safety perspective, how you carry your baby is just as important as which sling or carrier you use. That’s why it’s best to speak with an expert. My team and I are trained in showing parents how to use slings safely and comfortably.


“My passion for slings began four years ago when my first son Ben was born. Like most newborns he was happiest when being held. Using baby carriers meant I could get on with day to day life, get on the tube, and still enjoy a cuddle. After three years of giving sling help to local families, the Boutique is an exciting next step.”


Wear My Baby’s pop-up Boutique is more than just a shop. Wear My Baby has teamed up with the South London Sling Library to provide parents and carers with a sling hire service.


Emily Williamson, who has run the Library for six years, said “We’re delighted to be working with the Wear My Baby team. If you want to try before you buy, you can hire carriers for up to two weeks to make sure you love them.”

The Wear My Baby Boutique opens at 10am on Thursday 19 October and will be
open every Thursday from 10am-6pm
at The Living Room, 19 Thrale Road, SW16 1NS.

For more details see