A new “Ergobaby” is here: Feel embraced by the Embrace!

Ergobaby Embrace Newborn Baby Carrier

We wouldn’t be Ergobaby if we weren’t constantly tinkering and developing new innovative and super cool products on a regular basis. And now, yes now, it’s finally time again for us to announce a brand-new……… Ergobaby!

A new Ergobaby carrier is coming and her name is: Embrace. And this is exactly how your newly born protégé should feel with this new carrier: embraced by his loved ones and by Ergobaby. The Embrace will occupy a special position in our range, because it is ideal for those of you who want to carry their little protégé from the beginning. The Embrace is made of particularly soft, slightly elastic and supple jersey material (even certified according to Oeko-Tex Standard 100), which gently envelops the newborn (3.2-11.3 kg). It therefore conveys the comfortable and intimate carrying feeling that many know and like about our Aura baby wrap – but it is quick and easy to put on like a baby carrier. A perfect hybrid of our very popular carriers.

Only the best

Let yourself be embraced. Baby wrap or baby carrier? Embrace provides a simple answer to this question, a baby carrier made of soft material that fits every baby and parent or caregiver as if tailor-made.  Made of soft jersey material, the new carrier gently nestles against the small body, follows every movement and is nevertheless constructed in such a way that it holds the newborn baby safe and comfortable in the ergonomic squat spread position.  With it’s comfortable waist belt and cross-over shoulder straps on the back, the soft carrier is wonderfully easy to put on and take off. The back panel has a padded head and neck support, which should ensure that your little treasure is always safely supported – gently and softly like a real hug.

Ergobaby Embrace Newborn Baby Carrier | Heather Grey Ergobaby Embrace Newborn Baby Carrier | Burgundy Ergobaby Embrace Newborn Baby Carrier | Burgundy

Embrace’s greatest innovation is it’s ability to adapt to the size of the growing newborn. By simply turning the waist belt over twice when putting the carrier on, the seat width becomes narrower and the back panel shorter, so that even the smallest babies can be carried ergonomically in the Embrace.  If the baby has already significantly grown, after approx. three months (depending on their development), you no longer need to double flip in the waist belt. In this way, the full seat width and length of the back panel of the carrier is used and the Embrace grows with the baby along its stages of development, even in an outward facing mode depending on babies milestones.

Perhaps the most astonishing thing: with everything it can do, the Embrace weighs only an ultra light 480g – with a load capacity of 3.2 to 11.3kg.  And like all our products, it distributes the weight of the growing baby evenly over your shoulders and hips. If you’ve used a wrap or sling before and you get a little warm with the 3 layers of a wrap, the Embrace only requires one layer. And yet it provides optimum support for baby’s back and the hips and in the ergonomic squat spread position. Otherwise it wouldn’t be an Ergobaby, would it?


We are all super in love with our new arrival and she will be a perfect addition to our growing portfolio from September. You will be able to find Embrace in Pure Black, Oxford Blue, Burgundy and Heathered Grey; RRP £79.90.  Shop Embrace at John Lewis now 🙂


Feel hugged with Embrace. Welcome to our small but fine family.

Choose your favourite colour of Embrace and shop at John Lewis